Privacy policy

Last updated: January, 2026

Roots to Calm operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a curated shopping experience (the “Services”). Roots to Calm is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:

  • Contact details, including your name, billing address, and email address.
  • Financial information, including payment details, transaction details, payment confirmations, and related billing information. Payment card information is generally processed by Shopify and our payment processors. We do not generally store full payment card details ourselves.
  • Transaction information, including the items you view, add to your cart, purchase, cancel, or otherwise interact with, and your past transactions.
  • Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry.
  • Device information, including information about your device, browser, or network connection, your Internet Protocol (Internet Protocol, IP) address, and other unique identifiers.
  • Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you, including when you visit or use the Services, communicate with us, place an order, sign up for emails, or otherwise provide us with your personal information.
  • Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
  • From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
  • From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:

Provide, Tailor, and Improve the Services.
We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your order or account, process purchases, cancellations, or other transactions, provide digital delivery, enable you to post reviews, and create a customized shopping experience for you, such as recommending products related to your purchases. This may include using your personal information to better tailor and improve the Services.

Marketing and Advertising.
We use your personal information for marketing and promotional purposes, such as to send marketing, advertising, and promotional communications by email and to show you online advertisements for products or services on the Services or other websites, including based on items you previously purchased or added to your cart and other activity on the Services.

Security and Fraud Prevention.
We use your personal information to provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.

Communicating with You.
We use your personal information to provide customer support, to be responsive to you, to provide effective services to you, and to maintain our business relationship with you.

Legal Reasons.
We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

Lawful Bases for Processing

Where the General Data Protection Regulation (General Data Protection Regulation, GDPR), the United Kingdom General Data Protection Regulation, or similar laws apply, we process personal information on one or more of the following legal bases, depending on the circumstances:

  • to perform a contract with you, including processing orders, payments, and digital delivery;
  • to comply with legal obligations;
  • for our legitimate interests, such as operating, securing, improving, and marketing our Services, where those interests are not overridden by your rights and freedoms; and
  • with your consent, where consent is required by law.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy. Such circumstances may include:

  • With Shopify, vendors, and other third parties who perform services on our behalf, such as information technology (Information Technology, IT) management, payment processing, data analytics, customer support, cloud storage, and digital delivery.
  • With business and marketing partners to provide marketing services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you reside, you may have a right to direct us not to share information about you to show you targeted advertisements and marketing based on your online activity with different merchants and websites.
  • When you direct, request us, or otherwise consent to our disclosure of certain information to third parties, such as to provide you with digital products or through your use of social media widgets or integrations.
  • In connection with a business transaction such as a merger, acquisition, financing, sale of assets, or bankruptcy.
  • To comply with applicable legal obligations, including to respond to subpoenas, search warrants, and similar requests, to enforce any applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services may be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside, in order to provide and improve the Services for you.

To learn more about how Shopify uses personal information, you can review the Shopify Consumer Privacy Policy: https://www.shopify.com/legal/privacy/consumers

You can also learn more about Shopify privacy controls here: https://privacy.shopify.com/en

Cookies, Tracking Technologies, and Privacy Signals

We and our service providers, including Shopify, may use cookies, pixels, tags, software development kits (Software Development Kits, SDKs), and similar technologies to operate the Services, remember your preferences, understand how users interact with the Services, improve performance, and, where applicable, support analytics and advertising. Depending on your location, you may be able to manage certain cookie preferences through your browser settings or other available tools.

Some browsers offer a “Do Not Track” setting. At this time, because there is no consistent industry standard for recognizing or honoring Do Not Track signals, we do not respond to browser-based Do Not Track signals except as otherwise required by applicable law.

If you use a browser or device setting that transmits the Global Privacy Control signal, we may recognize that signal as a request to opt out of certain processing, including where required by applicable privacy law, for that browser or device.

Third parties, such as analytics or advertising providers, may collect information about your online activities over time and across different websites or online services when you use the Services, subject to their own privacy notices and applicable law.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on these sites. Information you provide on public or semi-public venues, including information you share on third-party social networking platforms, may also be viewable by other users of the Services and or users of those third-party platforms without limitation as to its use by us or by a third party. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators, except as disclosed on the Services.

Children’s Data

The Services and our products are intended for adults and are not directed to children. We do not knowingly collect personal information from children under 13 years of age. If you believe that a child under 13 has provided us with personal information, please contact us and we will take reasonable steps to delete it.

If a minor under 18 uses any of our Services or products, such use must occur only with the involvement and guidance of a parent or legal guardian.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined in applicable law.

Security and Retention of Your Information

Please be aware that no security measures are perfect or impenetrable, and we cannot guarantee perfect security. In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on different factors, such as whether we need the information to provide you with the Services, complete transactions, maintain business and tax records, comply with legal obligations, resolve disputes, or enforce other applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances, and in certain cases we may decline your request as permitted by law.

  • Right to Access / Know. You may have a right to request access to personal information that we hold about you.
  • Right to Delete. You may have a right to request that we delete personal information we maintain about you.
  • Right to Correct. You may have a right to request that we correct inaccurate personal information we maintain about you.
  • Right of Portability. You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
  • Right to Opt Out of Sale or Sharing for Targeted Advertising. Depending on where you reside, you may have a right to opt out of the “sale” or “share” of your personal information or to opt out of the processing of your personal information for purposes considered to be targeted advertising under applicable privacy laws. Please note that if you visit our website with the Global Privacy Control opt-out preference signal enabled, depending on where you are, we may automatically treat this as a request to opt out for the device and browser that you use to visit the website.
  • Managing Communication Preferences. We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails. If you opt out, we may still send you non-promotional emails, such as those about your orders, purchases, digital delivery, or policy updates where permitted by law.

You may exercise any of these rights by contacting us using the contact details provided below.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your request, as permitted or required under applicable law. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we may require proof that you have authorized the agent to act on your behalf, and we may need you to verify your identity directly with us.

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision or lodge your complaint with your local data protection authority or other applicable regulator.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms, such as the European Commission’s Standard Contractual Clauses or equivalent mechanisms recognized by the United Kingdom, unless the transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any available rights, please contact us at help@rootstocalm.com